Immersive technology, including augmented reality (AR), virtual reality (VR), and mixed reality (MR), is reshaping how customers interact with businesses. At Auto-Flow Automations Inc. in Eugene, Oregon, we see XR as a transformative tool for building connections.
Everyday XR
AR overlays like Snapchat filters and virtual try-ons are now common. VR and MR blend digital and physical worlds. For Gen Z and Gen Alpha, XR is second nature, with 90% engaging in video games, driving future spending growth.
Real-World Applications
Retail leads XR adoption:
- AR Shopping Tools: Virtual try-ons increase conversions and reduce returns.
- 3D Models: Furniture stores help customers visualize purchases.
Eugene businesses, like local furniture stores, are using AR to simplify shopping and build customer confidence.
Virtual Spaces
Gen Z and millennials socialize in digital worlds more than real life. Local Eugene businesses, including coffee shops and boutiques, can benefit from virtual environments to showcase products or events.
Future Potential
Applications include:
- Immersive Shopping: AI-enhanced 3D models.
- Interactive Events: Virtual concerts and sports.
- Digital Twins: Replicas of venues for exploration.
With XR set to reach $936 billion by 2030, it’s essential for businesses to adapt. Auto-Flow helps Eugene businesses integrate XR into their strategies, from AR shopping to virtual experiences. XR redefines how businesses connect with customers and grow.
